Last Updated: December 22, 2025
1. Who We Are
This Privacy Policy applies to websites, landing pages, and online services operated by:
Focus Direct, LLC
12191 W. Linebaugh Ave #532
Tampa, FL 33626
United States
Phone: 813-908-8600
Email: info@focusinc.com
Focus Direct, LLC (“Focus,” “we,” “us,” or “our”) is a marketing and advertising agency that provides digital marketing, advertising, lead generation, analytics, and related services, including services performed on behalf of automotive dealers and other business clients.
2. Your Consent
By accessing or using our website or online services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of information as described herein.
If you do not agree with this Privacy Policy, please do not use our website.
3. Guiding Principles
We take privacy seriously and are committed to safeguarding personal information. We collect only the information reasonably necessary to operate our website, provide services, respond to inquiries, and support marketing and analytics activities. We use reasonable administrative, technical, and physical safeguards to protect personal information.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
4. Information We Collect
A. Personal Information You Provide
We may collect personal information you voluntarily provide, including but not limited to:
Name
Email address
Telephone number
Company or dealership name
Job title
Messages or information submitted through forms, chat, or inquiries
B. Information Collected Automatically
When you visit our website, we may automatically collect:
IP address
Device identifiers
Browser type and version
Operating system
Referring and exit URLs
Pages viewed, links clicked, and session activity
Approximate geographic location derived from IP address
C. Cookies and Similar Technologies
We may use cookies, pixels, tags, and similar technologies to:
Operate and improve website functionality
Remember preferences
Measure traffic and performance
Support attribution reporting
Assist with marketing and advertising effectiveness
You may control cookies through your browser settings. Disabling cookies may affect site functionality.
5. How We Use Information
We may use information collected to:
Respond to inquiries and requests
Provide and improve our services
Communicate regarding services, updates, or offerings
Conduct analytics and attribution reporting
Improve website performance and user experience
Support marketing, advertising, and business operations
Detect fraud, security issues, or technical problems
Comply with legal obligations and enforce agreements
6. No Sale of Personal Information
Focus Direct, LLC does not sell your personal information.
We do not sell, rent, or trade personal information to third parties for monetary or other valuable consideration.
7. How We Share Information
We may disclose personal information only as described in this Privacy Policy, including:
Service Providers: Vendors and contractors that perform services on our behalf, such as website hosting, analytics, CRM systems, communications platforms, advertising tools, and technical support. These parties are authorized to use personal information only as necessary to provide services to us.
Clients (Including Auto Dealers): When you submit information through a form, call, chat, landing page, or campaign that we manage on behalf of a client, we may share that information with the relevant client so they can respond to your request.
Legal and Compliance Purposes: When required to comply with law, regulation, subpoena, court order, or to protect our rights, property, or safety, or that of others.
Business Transactions: In connection with a merger, acquisition, reorganization, or sale of assets, where personal information may be transferred as part of the transaction.
8. Acting on Behalf of Auto Dealers
In some cases, Focus operates marketing campaigns, websites, landing pages, lead forms, call tracking, chat, email, or SMS programs on behalf of automotive dealers.
Depending on the context:
The dealer may be the primary business responsible for the consumer relationship.
Focus may act as a service provider processing information on the dealer’s behalf.
Information you submit may be governed by the dealer’s own privacy policy in addition to this one.
9. Third-Party Analytics and Advertising
We may use third-party analytics and advertising tools to help measure website usage, campaign performance, and marketing effectiveness. These providers may collect information through cookies or similar technologies.
Industry opt-out resources include:
Digital Advertising Alliance: https://www.aboutads.info/choices
Network Advertising Initiative: https://www.networkadvertising.org/managing/opt_out.asp
Mobile device users may also control ad personalization through device settings.
10. “Do Not Track” and Global Privacy Control
Some browsers send “Do Not Track” signals. There is no uniform industry standard for responding to these signals, and we may not respond to them.
Where required by law, we honor recognized opt-out preference signals such as Global Privacy Control (GPC).
11. Your Choices
You may:
Opt out of marketing emails by using an unsubscribe link (where provided) or contacting us
Opt out of SMS messages by replying STOP (where applicable)
Adjust cookie preferences through your browser settings
Even if you opt out of marketing communications, we may still send transactional or administrative messages related to your requests.
12. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.
13. Security
We implement reasonable safeguards designed to protect personal information. However, no system can be guaranteed to be 100% secure.
14. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, please contact us.
15. External Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies separately.
16. State Privacy Rights (United States)
Depending on your state of residence, you may have rights to:
Request access to personal information
Request deletion of personal information
Request correction of inaccurate information
Opt out of certain data uses where applicable
To submit a request, contact us at info@focusinc.com with the subject line “Privacy Request.”
We may need to verify your identity before processing your request.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Continued use of our website after changes constitutes acceptance of the updated policy.
18. Contact Us
If you have questions about this Privacy Policy or our data practices, contact:
Focus Direct, LLC
12191 W. Linebaugh Ave #532
Tampa, FL 33626
Phone: 813-908-8600
Email: info@focusinc.com
